2 Million Businesses Use Meta's AI Agent Weekly. AI Shoppers Are Still Few
Meta says more than 2 million businesses now use its customer-facing AI agent every week. Yet executives at about 50 companies reportedly describe orders placed by AI shopping agents as tiny. Together, those two facts offer a useful reality check for anyone who sells expertise.
What happened
In a recent filing with the US Securities and Exchange Commission, Meta said it estimates that at least 500 million self-identified small businesses use its apps. It also said more than 2 million businesses use its Business Agent each week, with over 30 million conversations weekly. Its personal agent, Muse, has been set up by more than 10 million users, and shopping is the leading use.
Reporting summarized by the marketing site zmedia, which cites Wired, says executives at about 50 companies, including Hilton, DoorDash and eBay, described agent-driven orders as small so far. DoorDash reportedly put its agent orders in the hundreds. Mark Zuckerberg has said Meta plans to charge businesses a fee on purchases made through Muse. The usage figures are Meta's own and have not been independently audited.
Why it matters
Read together, the numbers suggest that agents which answer customer questions and book appointments are spreading faster than agents that shop on a customer's behalf. For consultants, coaches, trainers and other service providers, the practical point is that AI-handled customer conversations are already routine at large scale, while AI doing the buying is not yet.
That is no reason to rebuild your business around AI shoppers, because the evidence for that is thin. It is a reason to make sure that anything an AI says about your work, or on your behalf, is accurate, clear and checked by you.
The Experience Advantage
This week, write a one-page fact sheet about your services in plain language: who you help, what an engagement looks like, how your fees work, how to book, and your answers to the five questions prospects ask most. Then ask an AI assistant such as ChatGPT or Gemini to describe your services and note anything it gets wrong. The fact sheet becomes your reference for correcting it, and the starting point if you later set up an assistant that speaks for you.
Ready to package what you know into an offer?
Explore Skills2Sell AcademyThis article was researched and drafted with AI assistance and published under the editorial standards of this website. It summarizes the linked sources and is not personal advice. Please check the original sources before acting on any detail.